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Insight for Innovation ®

Here, you will find thought-provoking (and perhaps smile-provoking) resources developed for product innovation professionals. Your feedback is not only welcome, it is actively encouraged. Feel free to comment on the Fresh Insights blog, download articles and peruse the original cartoons. Thanks for looking in.

May 6, 2009

Package Research Manager, Kraft Foods

Your approach to capturing consumer insight and providing early direction worked well. Understanding the consumer and competitor, along with capturing client knowledge, was time well spent. Making sure everyone is on the same page on expectations and deliverables led to a successful outcome.

Package Research Manager, Kraft Foods

Director of Innovation, PepsiCo

The barriers to consumption your work revealed, along with your recommendation was instrumental in our decision to launch.

Director of Innovation, PepsiCo

New Business Supervisor, 3M

Your ethnography and related strategy work identified a significant new market opportunity for us, along with the rationale to create new products that addressed it.

New Business Supervisor, 3M

Marketing Manager, Daisy Brand

You’re great with our consumers. Just as we thought of questions to ask the group, you always got there first.

Marketing Manager, Daisy Brand

VP Marketing, Thermos

Uncovering the usage ‘friction points’ in our category, plus your feature concept suggestion resulted in our best selling line at Target.

VP Marketing, Thermos

Innovation Manager, Miller Brewing

That was the best work we’ve seen in generating fresh consumer insights and interpreting them for new package directions. We go back to it over and over.

Innovation Manager, Miller Brewing