Insight for Innovation ®

Here, you will find thought-provoking (and perhaps smile-provoking) resources developed for product innovation professionals. Your feedback is not only welcome, it is actively encouraged. Feel free to comment on the Fresh Insights blog, download articles and peruse the original cartoons. Thanks for looking in.

July 28, 2009

KMG Innovation Methodology: PATENTED July 28, 2009

I’m very excited to announce that my Innovation Methodology was issued a US Patent today.

What’s it all about, you ask?  Well, take a look at what’s behind the “About” and  “Tools” tabs on this site.  That will give you a feel for the consumer insight and analytical tools that work together to help focus, inspire and guide concept development for product and package innovation projects.

But there’s more to the Methodology (and the patent) than can be presented here.  So get in touch to find out more.