Insight for Innovation ®

Here, you will find thought-provoking (and perhaps smile-provoking) resources developed for product innovation professionals. Your feedback is not only welcome, it is actively encouraged. Feel free to comment on the Fresh Insights blog, download articles and peruse the original cartoons. Thanks for looking in.

October 27, 2009

Ken’s Book: “Insight for Innovation” — FREE!


I recently updated my book, “Insight for Innovation” to include three published case studies and a number of  new, original cartoons.  As well, it includes 17 short articles I’ve written for publication over the years on topics such as:

Innovation tools and processes

Product development strategy

Design research/VOC methods

Concept ideation approaches

Consumer behavior and trends

For a free copy, please click on the “Contact” tab at the top of the page and fill out the short form.  Be sure to check the box indicating you would like to receive the book.  It’s a quick read with a table of contents so you can check out the articles that are of most interest to you.  But be sure to thumb through the entire book to catch the original cartoons.  They take an amusing look at the trial and tribulation of working in innovation these days.  Let me know if you agree…

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