Insight for Innovation ®

Here, you will find thought-provoking (and perhaps smile-provoking) resources developed for product innovation professionals. Your feedback is not only welcome, it is actively encouraged. Feel free to comment on the Fresh Insights blog, download articles and peruse the original cartoons. Thanks for looking in.

June 29, 2009

Original Cartoon: Ideation Goes Over the Edge


After catching the end of “Thelma and Louise” again on TV, I was inspired.  Here, the poignant last line in the film is borrowed to suggest the fate of concept ideation without some thoughtful pre-work.  My apologies to Geena Davis.

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