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Insight for Innovation ®

Here, you will find thought-provoking (and perhaps smile-provoking) resources developed for product innovation professionals. Your feedback is not only welcome, it is actively encouraged. Feel free to comment on the Fresh Insights blog, download articles and peruse the original cartoons. Thanks for looking in.

May 6, 2009

VP Marketing, Thermos

Uncovering the usage ‘friction points’ in our category, plus your feature concept suggestion resulted in our best selling line at Target.

VP Marketing, Thermos

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