Insight for Innovation ®

Here, you will find thought-provoking (and perhaps smile-provoking) resources developed for product innovation professionals. Your feedback is not only welcome, it is actively encouraged. Feel free to comment on the Fresh Insights blog, download articles and peruse the original cartoons. Thanks for looking in.

May 6, 2009

Package Research Manager, Kraft Foods

Your approach to capturing consumer insight and providing early direction worked well. Understanding the consumer and competitor, along with capturing client knowledge, was time well spent. Making sure everyone is on the same page on expectations and deliverables led to a successful outcome.

Package Research Manager, Kraft Foods

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