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Insight for Innovation ®

Here, you will find thought-provoking (and perhaps smile-provoking) resources developed for product innovation professionals. Your feedback is not only welcome, it is actively encouraged. Feel free to comment on the Fresh Insights blog, download articles and peruse the original cartoons. Thanks for looking in.

May 6, 2009

New Business Supervisor, 3M

Your ethnography and related strategy work identified a significant new market opportunity for us, along with the rationale to create new products that addressed it.

New Business Supervisor, 3M

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