Insight for Innovation
KMG is now Verv Innovation. Go to vervinnovation.com.
Scrap the Design Brief: Six Tips for Better Design Strategy
Many innovation project leaders rely on a design brief for the creative team prior to concept exploration. It might include an overview of the problem to be solved, positioning language, a research recap and design constraints. But it falls short of providing true creative focus because it tends to be generic and without clear design [...]