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Insight for Innovation

Product and Package Design Research for better decision-making.

The 4 “I”s of Better Concept Screening

Very often, product and package development teams use concept boards to represent the ideas they would like to test with consumers.  Typically, sketches or renderings illustrate a range of configurations with embedded features or imagery.  Often, utility overlaps.  And it’s difficult for consumers to understand the concept intent.  Or react with credibility due to the [...]

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