24h-payday

Insight for Innovation

KMG is now Verv Innovation. Go to vervinnovation.com.

Scrap the Design Brief: Six Tips for Better Design Strategy

Many innovation project leaders rely on a design brief for the creative team prior to concept exploration.  It might include an overview of the problem to be solved, positioning language, a research recap and design constraints.  But it falls short of providing true creative focus because it tends to be generic and without clear design [...]

Continue reading »