Insight for Innovation
Product and Package Design Research for better decision-making.
The 4 “I”s of Better Concept Screening
Very often, product and package development teams use concept boards to represent the ideas they would like to test with consumers. Typically, sketches or renderings illustrate a range of configurations with embedded features or imagery. Often, utility overlaps. And it’s difficult for consumers to understand the concept intent. Or react with credibility due to the [...]